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Crazy Eye Marketing
Crazy Eye Marketing
Crazy Eye Marketing helps small businesses and entrepreneurs plan, build, and optimize sales funnels. They use marketing automation systems to convert more leads into customers.In this case study, they wrote about a cold e-mail campaign they ran for a small mobile app company: they sent out 4,897 cold e-mails and analyzed what worked and what didn’t.First, Crazy Eye started off with a list of leads provided to them by the client, a mobile app company. After removing duplicates, they ran the list through a service called Kickbox, which helps verify whether the e-mail addresses are actually legit or not, and had a final number of 2,160 good addresses.Next, they used Reply to set up a cold e-mail auto-responder campaign. This way, you won’t have to comb through your inbox to see which prospects responded and which didn’t, and then copy and paste the right follow-up e-mails to the right prospect. There’s a lot of potential for human error in this process, which is why using an outbound sales automation tool can save you lots of valuable time while doing the work more effectively.Crazy Eye then connected Reply to Gmail for the cold e-mail campaign. They created five different e-mail series and sent them to a few hundred people to test their effectiveness. From there, they sent the most effective series to the rest of the list.
The winning series was a three-email sequence along with a CTA that asked for 15 minutes of the prospect’s time:
Email 1Subject: Quick questionBody:Hi [first name]My name is Nathan and I am the founder of the Car App. We work with used car dealerships to help them stay connected with their prospective customers.The Car App is a mobile app for used car dealers. Our solution is 7 times more likely to result in vehicle sales than Craigslist, Autotrader, and eBay combined.Is it possible to get 15 minutes on your calendar to further discuss the benefits the Car App would bring to [company]?Best,
NathanEmail 2Subject: (replied in the same thread)Body:Hi,I’m sorry to trouble you again. At my company, the Car App, we make keeping in touch with prospective customers a breeze through our one-of-a-kind “push” messaging system that instantly, and automatically, notifies them when the car they want is in stock.Our mobile app not only makes your life easier but generates more sales and revenue without any added effort. Who would be the person to speak to about this at [company]?Thanks,
NathanEmail 3Subject: Just checkingBody:Hi [first name],I wanted to make sure that you saw my earlier message. I’d like to learn about the struggles you have with staying in touch with prospective customers at [company].If you’re the appropriate person to speak with, what does your calendar look like for early next week? If not, who do you recommend that I talk to?Nathan
These were the results of their three-email sequence:
Source: Crazy Eye Marketing
They received open rates of around 50% for every one of their e-mails and got reply rates of just under 10%.Notice how the reply rate for the second and third e-mails is similar to the reply rate for the first e-mail.This shows that your follow-up e-mails are equally as valuable as your initial outreach e-mails.